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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to...

  2. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers. If your product has been in the market for a while, give coupons to customers who review your product on Amazon or YouTube.

  4. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  5. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions The result is a rather large piece of real estate that includes your follower count and a link...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    A website that enhances your brand, builds value in your product or service, and connects with visitors by providing them with relevant and useful content will facilitate conversions, and make your overall marketing strategy more effective.