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  1. Killer PPC Ads: The Fundamentals

    There are several types of ad extensions such as location, call, product, but one of the easiest is the sitelinks extensions. After creating great ads, you don’t want to get bogged down with ad disapprovals.

  2. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    The ads, bigger now, will start as a page post and then later appear as an ad unit on the right side of the user's home page. Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to...

  3. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    We have always had the 'like' button on every single product from all 150,000 of our sellers," Payvment CEO Christian Taylor recently told ClickZ. Meanwhile, agencies and brands will be chomping at the bit to hear how played, want, own, and other...

  4. Facebook Acquires Gowalla, Tests Negative Feedback Feature, Expands in NYC

    Facebook is unlikely to replace its own Places service with Gowalla, so the acquisition is not driven by acquiring a product or technology," he told V3. Facebook is testing out a negative feedback measurement feature for its recently upgraded Page...