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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  2. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your product/service. Whatever will make your ads fresh, relevant and stand out from competitors in the search results! Why Write Seasonally Relevant Ads? By doing this, you will create ads that are blatantly "fresh" and relevant to searchers.

  3. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own.