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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. I’ve had plenty of time to think about how that works best, both in a print...

  2. Top Level Trends of SEM Worldwide in 2010 and 2011

    In more and more countries Internet advertising is surpassing traditional media like TV, radio and print. The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million (U.S.to an...

  3. Social Media ROI Metrics Main Stumbling Block For Brands' Global Campaigns [Poll]

    Paid social media ranked 9th, following banner/TV/radio ads. The use of social media fan pages only comes 5th in the arsenal of tools used to reach local customers, after web sites with local content, print ads, promoted events and products.

  4. Microsoft Live Search is Now Bing

    Earlier this week, AdAge reported that Microsoft will launch an $80 million to $100 million campaign for Bing, which will include online, TV, print and radio. People with knowledge of the planned push said the ads won't go after Google, or Yahoo...

  5. Don't Overlook Local Search Opportunities

    Radio, television, print/newspaper, and interactive -- I covered them all. From the days of an overpriced local print ad or radio spot, times have really changed. In case you've never checked it out, local radio and local television advertising can...

  6. Google Dropping Radio Ads, Selling Radio Automation Business

    Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and AdSense announced today, the company announced today. Google Audio Ads brings efficiency, accountability, and enhanced ROI...