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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard...

  2. It's Official: Online Advertising Spends More Than Newspapers

    This week "marked the official beginning of the internet's reign over print as a report shows that 2010 online ad spending will exceed print ad revenues for the first time. Advertisers will spend a total of $22.8 billion on print newspaper ads for...

  3. Outsell forecasts that online spending will overtake print in 2010

    The research and advisory firm's annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine...

  4. SearchDay | The Search World's All A-Twitter

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Google AdWords Brings Rich Media and Video Templates to Display Ad Builder Posted by Nathania Johnson Apr 1, 2009 Last October, Google...

  5. SearchDay | High-Value Link Building is Hard Work

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Google Makes New Ad Quality Videos Posted by Frank Watson Dec 3, 2008 Perhaps in an effort to become more transparent, or maybe just hoping...

  6. Where's The ROI?

    You can spend half of what you pay for print yellow page ads in online marketing and know exactly how much money you make back. They said they were mostly relying on some local print advertising and their yellow pages ad.

  7. SearchDay | Would You Endorse this Web Site?

    Full story » Print version Full story » Print version Full story » Print version Full story » Print version Microsoft ran tests that found adding a fourth mainline ad (the ads that appear above the organic results) increased clicks.