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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In other words, maybe you’re not using AdWords as effectively as your competitors, so they get the best traffic at the best prices, and you’re hustling for paltry scraps at a premium. If your ads look the same as your competitors’ ads, then there’s...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  3. How to Dominate the Entire First Page of Google

    Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition.

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There is a possibility that after some time has elapsed, that Google might release a new "premium" version of Google Analytics where users would pay a monthly fee in order to get access to full keyword data from natural search referrals.

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    For people who hit the pricing page and were a free (but not paid member), I showed them an ad that spoke to the value of paid membership, sending them to the pricing page, where the various premium tiers were explicitly laid out for potential...

  6. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...