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  1. 5 Takeaways From the World Cup for Global Search Marketers

    It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on Super Bowl ads. Here are a few takeaways for global advertisers to remember for the future. Social spending, for example, on World Cup-related...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. Kalkman and Dutton manage a multitude of marketing channels, from television to print to...

  3. The Secret to Reeling in Holiday Shoppers?

    High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective. Revenues were high but clicks were not, further adding weight to the...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. By leveraging a combination of accurate location signals and mobile user search behavioral data...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    As for the full landscape of search results – previously, national advertisers dominated paid search results, some were brick and mortar, but some were not. Combine that with local listings’ impact on how businesses and brands are found on mobile...

  6. Google’s Human Trafficking Ad Policy Questioned

    We have invested millions of dollars in monitoring and enforcing this ban — using the latest technology as well as manual review by teams who are specially trained to get bad ads, and bad advertisers, off Google," a Google spokeswoman said.

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. For advertisers, Google says you should: Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then...