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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. Check Mobile Versus Desktop Traffic (From Google Organic). Then you should analyze that traffic via mobile devices.

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are...

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka...

  8. Could Bing Ever Overtake Google in Search?

    Microsoft is obviously serious about mobile and mobile innovation. As we access the web more using mobile devices, search will become more important than ever. The Future is Mobile Like it or not, we are using our mobile devices (both smartphones...