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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. This reality combined with the fact that billions of us now carry with us media consumption and publishing devices (aka...

  4. Could Bing Ever Overtake Google in Search?

    Microsoft is obviously serious about mobile and mobile innovation. As we access the web more using mobile devices, search will become more important than ever. The Future is Mobile Like it or not, we are using our mobile devices (both smartphones...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    There are some filters, so you can drill down things like web versus mobile. What is Secure Search Google AdWords advertisers still have full access to the keywords on every ad click made on their ads.