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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Too many ads and making it too difficult for people to find content they're looking for will only increase your...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will see a negative impact on their rankings in the mobile search results. The next generation of the algorithm will look at the...