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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. Google acquired AdMob in 2009, and have made several updates to the platform in recent years, including making AdMob ads available within Google AdWords and opening...

  2. Google AdWords Adds Consumer Rating Annotations

    For example, people searching on google.co.uk will see ads with consumer ratings from U.K.brands only. or 'Which mobile service provider do you use? Up to three of your best ratings show below the text of your search ads, along with a link to more...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Mobile Performance Analysis This report identifies which mobile operating systems and devices are being used to view your website. Everyone has heard that mobile is the future – this report helps to benchmark your mobile audience, today.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). We had our mobile bid modifier turned down to -100 percent.

  5. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. And mobile video will increase 16-fold between 2012 and 2017. Whether it's a monetization strategy in the form of...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The CTR for mobile ads targeted to Apple devices is .46 percent. The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. Another advantage that Chinese mobile advertising offers in comparison to other types of...