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  1. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. We are writing for the attention deficit mobile user and the...

  2. Secret Sauce LoMo Tips for More PPC Sales

    If you aren't using mobile-specific paid search ads, you're doing it wrong. To further enhance your local mobile ads, here are some useful mobile text ads optimizations you can leverage to increase online revenue.

  3. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  4. Mobile, the Ultimate Shopping Assistant, Says Google

    Mobile has become the ultimate shopping assistant, says Vineet Buch, director of product management at Google Shopping. With the increasing dependence on mobile as a "personal assistant," Google is revamping some of these features to make it easier...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that traffic is going. In my last post, I explained how mobile traffic could be...