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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. Majority of Tablet Traffic Was From In-App Games Remove the In-App game category from your campaign.

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Brazilians enjoy ads that: Contain geographically relevant information Don't send them to a...

  4. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    This is a probable scenario, as YouTube recently announced it would provide offline viewing to its mobile app users starting in November. No doubt this new service will be primed for the mobile user, as TechCrunch recently reported YouTube’s mobile...

  5. Adobe Analytics Adds 6 New Features

    In-app Conversion Analysis calculates key actions users take while in your mobile app. Conversion analysis for app transactions Expanded mobile analytics capabilities The new video metrics captures user data every 10 seconds for content and every 5...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. Juxtaposing that data with its own research from more than 30 internal studies, Google says...