The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Description: The Google Ad Preview and Diagnosis Tool lets users search for ads on the Google.com search results page without actually accruing any impressions. This tool allows users to check what ads are showing in different locations (whether it...
Up until this development, Foursquare mobile app searches have produced organic results. His role with the geo-social app may shed some light not only into why Foursquare is ready to launch its paid search/discovery platform, but also into what its...
I am going to discuss mobile search ads, mobile landing page optimization, mobile SEO and, most importantly, I really want to get into what goals mobile marketers should pursue. Online and search marketers should attend our session if they want a...
When the survey looked at advertising's ability to get shoppers to stores or retail websites, it found that 56 percent of consumers who recalled being exposed to a search ad were prompted to take the next step, with video the next highest driver...
Mobile Insights: Click-to-call proves a valuable addition to the advertising mix - Google Mobile Ads BlogGoogle announces addition of a phone icon and that the phone number is moving above the ad for Calls-only format.
Delivering Mobile Branding at Scale with DoubleClick Rich Media - Google Mobile Ads Blog DoubleClick can now serve rich media ad into AdMob. Newest Stats on Mobile Search - ClickZ Another one for the bookmarks.sets of mobile behavior stats put into...
Privacy Bills: Which One Would Ad Industry Choose? ClickZThe ad industry does not really want to choose, but if they had to. Mobile Local Search Ad Revenues Looking Up - Marketing PilgrimLocal search revenue expected to grow to just short of a $1...
CTR from mobile search is three times higher: study - Econsultancy Better CTR on mobile search according to Efficient Frontier. Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices.
Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog A better app for your mobile browser - Twitter Blog Mobile Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device - comScore
Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog Search Industry News Mobile Search Here's a roundup of today's other search news and headlines from around the web.
Mobile Search of Search Ad Clicks From Mobile - ClickZ Text Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First? Search Industry News Google Voice and Sprint integration is live - Google Mobile Blog
Google Readies Behavioral Ads in Mobile Apps - ClickZ When Accounting for Mobile Phones, Tablets and Other Connected Media Devices - comScore Search Industry News Mobile Search Try Bing mobile deals - Bing Search Blog
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). Bing, Ask Buying Ads On Google Doodle News Search Results by Frank Watson Mobile Search
South Korea - Mobile Metrics Report - Google Mobile Ads Blog Search Industry News Show adCenter Content Ads Only On Specific Sites - Search Engine Roundtable Here's a roundup of today's other search news and headlines from around the web, sorted by...
Tablets are changing the way consumers engage with content - Google Mobile Ads Blog webOS 3.0 screenshots: Bing Maps, Music, and more - PreCentral.net Search Industry News Mobile Search Gartner Predicts Huge Android and Microsoft Mobile OS Growth...
