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  1. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute mobile ads based on the location of the user. In terms of click-through rates, the average for mobile ads in Russia...

  4. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. Yahoo began embedding stream ads, its native ad format...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer behavior, but it's a pretty safe bet that there will be significant momentum behind mobile ad spending over the next few years at...