A marketer can run a targeted ad by location, industry, title, company and other specific demographics. The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
In fact, one-third of the current population over the age of 65 has performed a search on their mobile device within the last 30 days and 78 percent of individuals who were exposed to an online video ad performed a branded search for the...
Description: The Google Ad Preview and Diagnosis Tool lets users search for ads on the Google.com search results page without actually accruing any impressions. I know from personal experience that the Ad Preview Tool is a huge asset when you're...
Anton Popov: Yandex had 58 percent of the whole Russian Internet ad market in 2010 and, as we are a strong player in contextual ads, we have a major stake of [the] contextual ad segment. MB: When we “test” searches on Yandex.ru and Google.ru...
When the survey looked at advertising's ability to get shoppers to stores or retail websites, it found that 56 percent of consumers who recalled being exposed to a search ad were prompted to take the next step, with video the next highest driver...
In terms of how these local search portals differ from international engines such as Google and Yahoo, which feature paid and search results, local SERPs of popular keywords are filled with keyword ads and shopping links that each portal serves...
Mobile Insights: Click-to-call proves a valuable addition to the advertising mix - Google Mobile Ads BlogGoogle announces addition of a phone icon and that the phone number is moving above the ad for Calls-only format.
CTR from mobile search is three times higher: study - Econsultancy Better CTR on mobile search according to Efficient Frontier. Mobile Yahoo working with Microsoft to fix Yahoo Mail problems on Windows mobile devices.
Getting 'mobile-ready' part 3: Experimenting with landing page design - Google Mobile Ads Blog New ways to discover great apps on Android Market - Google Mobile Blog Great Ways to Get More from Google News RSS Feeds - Search Engine Journal
Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog Search Industry News Mobile Search Google help wanted: antitrust lawyer - CNET News Here's a roundup of today's other search news and headlines from around the...
Mobile Search of Search Ad Clicks From Mobile - ClickZ Text Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First? Search Industry News Google Voice and Sprint integration is live - Google Mobile Blog
Google Readies Behavioral Ads in Mobile Apps - ClickZ Search Industry News Undo certain Gmail actions in your mobile browser - Google Mobile Blog Mobile Search Try Bing mobile deals - Bing Search Blog
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). Bing, Ask Buying Ads On Google Doodle News Search Results by Frank Watson The owners of South Korea's largest search...
South Korea - Mobile Metrics Report - Google Mobile Ads Blog Search Industry News Show adCenter Content Ads Only On Specific Sites - Search Engine Roundtable Here's a roundup of today's other search news and headlines from around the web, sorted by...
Tablets are changing the way consumers engage with content - Google Mobile Ads Blog webOS 3.0 screenshots: Bing Maps, Music, and more - PreCentral.net Search Industry News Mobile Search Gartner Predicts Huge Android and Microsoft Mobile OS Growth...
See your location history dashboard and more with Google Maps 5.3 for Android - Google Mobile Blog comScore Reports February 2011 U.S. Facebook Running Google AdSense Ads to Gain Users - Inside Facebook
