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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. Remarketing Lists for Search Ads (RLSA): Google RLSA enables...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. To improve the ad experience, those surveyed said they wanted ads customized to their...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.