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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    She discovers their website is not mobile-friendly, and decides she will try again on her desktop when she gets home from work. When prospective customers visit your website after seeing a compelling television ad or finding your organization on...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number of ads placed above the fold. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most

  6. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Mobile ad copy versions. A mobile-friendly website or landing page. Think of mobile as the second screen so other marketing tactics likely to touch PPC will also touch mobile. In addition, the basics need to be covered to integrate mobile: