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  1. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: As the revolution of the music industry continues, artists are looking for new streams of revenue. The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where...

  4. Twitter Launches Tailored Audiences Retargeting Product

    Twitter has moved fast to build and prove revenue since their IPO, most recently adding both custom timelines and enhanced mobile targeting in November. At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Singer explained different types of conversions and the importance of tracking in a...

  6. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    As you may have seen recently, an eye-popping 41 percent of Facebook's $1.6 billion in Q2 revenue came from mobile. How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer behavior, but...