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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America. In another report, eMarketer predicts North America will make up 58 percent of the worldwide mobile ad spend in...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. The problem is many users don’t call from the ad; they click...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Facebook’s new tool can show that a customer saw an ad from an advertiser on its mobile device, but then later saw another ad from the same advertiser on its desktop, which drove him to convert. Advertisers can now see which mobile ad drove more...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space!

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...