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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    The most recent post is the Super Bowl Special, which showcased these three Vines: Whether it's a monetization strategy in the form of native in-feed ads or expanded content discovery, there's no doubt Vine will have something up its sleeve to...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Branding advertising, which accounts for 70 percent of all traditional advertising, has traditionally relied on a variety of brand-related post-exposure success metrics, such as: Digital media continues to scrap and claw for those TV dollars, in...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Also, anyone wanting to post a comment will need a Google+ account. Facebook tests larger photos and icons to increase the prominence of links – Inside FacebookNew link format test features bigger photos, no headline/summary, and domain-specific...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or...

  6. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    And the infographic (see end of post) shows that just over a half of the social shares (across Facebook, Twitter and the blogosphere) from last year’s Super Bowl occurred after March 1, 2012. For example, the playbook reveals that three-quarters of...