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  1. What is SEM? Depends on Who You Ask

    However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. However, SEM posts, training, and ads are frequently related to paid...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    The most recent post is the Super Bowl Special, which showcased these three Vines: Whether it's a monetization strategy in the form of native in-feed ads or expanded content discovery, there's no doubt Vine will have something up its sleeve to...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    When I wasn't searching and shopping on my device, I was checking in on my social media accounts to post photos and wish my friends a happy holiday. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  5. The 2014 Super Bowl Commercials Just Kicked Off

    Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. As Leena El-omar, YouTube Sports and Auto Programs, said in a post on...