Branding advertising, which accounts for 70 percent of all traditional advertising, has traditionally relied on a variety of brand-related post-exposure success metrics, such as: Evaluating campaigns on a viewable impression basis promises to give...
A lot of marketers wonder whether they should post videos on Pinterest. Be sure to insert Pin It buttons throughout your website, on your blog, Facebook page, Twitter feed, and display ads. At the end of last year, Pinterest introduced business...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. In August 2012 it announced VivaKi will use the offering for ads placed...
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of...
We wrote a detailed post about how to perform a content audit and establish an inventory (you can download our template here). But, this post isn't a lesson in SEO. This section deserves it's own post, but there are a few things to point out.
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Also, anyone wanting to post a comment will need a...
You could list all your social profiles, blogs and websites, post photos and videos, map places you've lived for your entire life, provide your address and contact information – all in one spot. I've always recognized that Google is a business and...
However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Mary Monserrat-Howlett of nvi contributed to this post. Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official...
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads If you’re publishing recaps of any of these sessions, post the link in and a comment below! If you want to learn how to integrate social ads into your marketing program, I hope you...
Some folks focus their social media marketing efforts more on Facebook, although often, not by buying ads or sponsored posts, but by doing their own thing on their wall. In 2010, it was widely considered sufficient to place a link at the end of a...
It's a shame since every person who has contributed to this post could take charge of the eBay PPC account and make them a boatload of money," Mintz said. An eBay study on the effectiveness of paid search advertising claims that brand keyword ads...
Remember to complete the circuit by adding a link to the guest blog post itself in your “Contributor to” links. Ripples provides a visual guide to who has publicly shared a post or URL and the comments they’ve made.
Unlike typical advertising media, Google allows and rewards ads that provide a high quality experience for searchers. For example, a post on a blog read by many unicycle enthusiasts that links to unicycles.com/tires as follows:
My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or...
Link Building in a Post Penguin World #seslon #seslondon - State of Search But that begs the question of how to serve ads now, Coplin said. It's the same thing with banner ads - not much has changed from the banner ads of 1994 and the banner ads of...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
MC: Our initial promotions were using TV, Online Ads and social media. Each time a new spot is produced, we obtain the footage from the production house and post the content on YouTube simultaneously for when each commercial will hit the rotation...
