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  1. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Online leaking of some ads to extend buzz (Okinos). It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded ad campaigns at the Super Bowl in Q1. Some marketer is going to create a video ad featuring a...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so...

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.