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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. One excellent way to increase your chances of success is to foreshadow your pitch by running a few select ads to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  3. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!