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  1. What is SEM? Depends on Who You Ask

    The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search. However the first post defines "search marketing" as paid and unpaid. Bing appears to view SEM as paid search as demonstrated on the...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    Based on new data released by Unruly Media, digital marketers now know that 60 percent of the most shared Super Bowl ads of all time were launched before Super Bowl Sunday. Unruly's new data also shows digital marketers that Super Bowl 2013 video...

  4. FTC Giving Native Advertising a Closer Look

    However, it could also mean that the FTC is looking at things like a bloggers being paid to write a "sponsored post" which might only state in tiny letters at the very bottom of the page that anything reviewed on the blog could potentially be a...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. Three years ago brands wanted to post things on...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. For example, recently AOL (parent of TechCrunch, Huffington Post...