In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...
Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed that Facebook...
In August 2011, Nielsen launched Online Campaign Ratings. It's a GRP-style rating service hinged on Facebook data, while also combining the research company's TV and online consumer behavior panel. This is a way to help advertisers only pay for...
Nielsen Analytic Consulting has found through conducting numerous studies worldwide that the average short-term ROMI (sales return within three months of media execution) is 1.1. Online and search marketers should attend our session if they want a...
Nielsen WireAOL media network jumps Hulu. Web Brands - Nielsen WireNo real surprises here, except that YouTube gained 3%, perhaps because of the Royal Wedding? Online ad growth sparks rush for Yandex IPO - ReutersYandex aims to raise $1.3 billion...
Nielsen Wire Social media marketing tips and strategies when developing your content online at SES London 2011 - SESConferenceExpo YouTube Channel Canada Uses Google Maps to Enhance Tourism Ads - Marketing Pilgrim
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S.had streamed online video in January 2011. Inspired by Iceland & Microsoft - Social Media & the Marketing Mix - TopRank Online Marketing Blog
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S.had streamed online video in January 2011. According to Nielsen, YouTube was the top online video brand with 112.8 million unique viewers in January.
Nielsen Wire FTC Wants Do-Not-Track for Online Ads - ClickZ Facilitating Creative Engagement in Online and Social Media Campaigns - BlueGlass of Senior Management Champion Social Media - Does Yours? Rumors abound that Google is looking to buy...
Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs.
The company had been running a series of what Nielsen calls "hybrid tie-in" ads during the preceding retrospective episode. Ads aired during the Lost finale "on average generated 51% higher Brand Recall, 92% higher Message Recall, and 66% higher...
They still pay Nielsen for broad demographic data instead of, you know, selling it to them. Surely Comcast, recently determined to be the Worst Company in America 2010 by The Consumerist, could be evil enough to do me the favor of looking at...
YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly, according to Nielsen. The practice of placing ads over, around, or between videos has become a commodity.
And, if you don't think Super Bowl commercials can have fans, consider this: A recent Nielsen study of viewing patterns reported that 51 percent of viewers watch the game mostly for the commercials. Who is the MVP of the Marketing Bowl: Social...
Nielson Online Releases January 2009 Search Engine Share Rankings Posted by Nathania Johnson Feb 11, 2009 Google experience 40% year-over-year growth in the number of searches in January 2009, according to Nielsen Online.
The week started out with the release of WebVisible and Nielsen's annual local search survey, which showed that online search and e-mail newsletters are the only forms of media that have grown among users over the past two years for locating local...
Data are provided by Nielsen Online. From June 2008 and going forward Nielsen Online is unable to provide an industry breakout of ad impressions by type. Source: Nielsen Online, 2008 The data are provided by Nielsen Online.
The data are provided by Nielsen Online. Source: Nielsen Online, 2008 Source: Nielsen Online, 2008 Source: Nielsen Online, 2008 Source: Nielsen Online, 2008 Methodology: Nielsen Online AdRelevance's Cloudprober technology tracks online advertising...
