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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Brazilians are receptive to mobile advertisements, according to Nielsen's Mobile Consumer: A Global Snapshot study. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now, Nielsen has further amplified this point by concluding that YouTube reaches more U.S.adults ages 18-34 than any cable network.

  3. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile. With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Ad recall increases on average by 55 percent for social ads compared to non-social ads, according to a Nielsen study. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems to have confirmed that Facebook...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Nielsen Mobile Study: Facebook, Weather, Maps and Music - Marketing Pilgrim Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs.

  6. The Future of Search: A One-Act Play in Three Acts (Act Two)

    They still pay Nielsen for broad demographic data instead of, you know, selling it to them. Surely Comcast, recently determined to be the Worst Company in America 2010 by The Consumerist, could be evil enough to do me the favor of looking at...

  7. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    And, if you don't think Super Bowl commercials can have fans, consider this: A recent Nielsen study of viewing patterns reported that 51 percent of viewers watch the game mostly for the commercials. Who is the MVP of the Marketing Bowl: Social...