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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. Any company can utilize discount ads by placing them in areas that its preferred customer...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Maximizing Social Advertising for Lead Gen, Engagement are items you do in you online marketing efforts that are gained through promotional...

  5. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. In August 2012 it announced VivaKi will use the offering for ads placed through the...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...