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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Adap.tv says the mark is a reduction from last year when 34 percent of participants said broadcast ad budgets were reduced for online video ads. A new research report from online video advertising company Adap.tv has found that online video ad...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    Seasoned online marketers are aware of bot clicks on ads from Google, to the Display Network, to Bing, and now (not shockingly) Facebook. We assume they are talking about Facebook Ads traffic because that’s the foundation of their claim.

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding will account for about 27 percent of the projected $18.9 billion to be spent on U.S.online display ads in 2015, according to researcher IDC. Real-time bidding–based display advertising sales will take the online advertising...