On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis.
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad...
When authorship launched, it seemed to support my theory that Google+ was more an identity platform than a social media venture. But is this all just a ploy to gather more intelligence for targeting ads?
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading when viewed on that device or platform. Now, if you're posting anything on a social media platform, that...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile.
Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google! A recent Google study suggested there’s a strong relationship between ad click-through rates (CTR) and the presence of an...
Is this just a downswing or does this represent the beginning of an exodus from Facebook as a direct selling platform? Ad rotation settings in AdWords allow advertisers to optimize and test ads using ‘optimize for clicks’, ‘optimize for conversions...
October 11, 2012: Google has released its Play software and media service to the Google TV platform. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent November 22, 2012: A new research report from online video...
Kantar Media also found that 30 percent of automotive firms were using the two-platform video advertising method. According to the study, 43 percent of the restaurant industry was using both online and national TV video ads.
Google+ VP Bradley Horowitz slammed Facebook recently for “pissing off users” with in-stream ads on their social platform, something Google+ will never do, he said. According to Nielsen, Facebook is multiple times the size of the next largest...
What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for a while, even I was confused! As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates.
And, helped by the platform social media provides, readers now have a platform to call out those who are behaving badly. The primary reason to publish slideshows, as far as I can tell, is to juice page views and banner ad impressions.
Their advertising platform works much like a hybrid of Google and Facebook's platforms – you can create text ads or image ads and have them show based on your targeting that can be anywhere from industry and geography to group membership and job...
Google sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion, and TubeMogul Video Ad Platform with 830 million.
Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to ‘democratize’ social ads, which will ultimately lead to more local growth.
Google sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion.
