Search Share of Digital Spending SlipsAccording to Avenue A | Razorfish's third annual Digital Outlook Report yesterday, search spending by AARF grew 17 percent overall, but search spending as a percentage of total billings dipped slightly from 31...
All told, Lanctot said that search needs to be considered alongside other online and offline media, and that methods such as AARF's Custom ROI Attribution need to be undertaken to determine the right mix for each customer.
All told, Lanctot said that search needs to be considered alongside other online and offline media, and that methods such as AARF's Custom ROI Attribution need to be undertaken to determine the right mix for each customer.
