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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a...

  2. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    The contrived billboard type Facebook posts and robotic Tweets may have been sufficient yesterday but today's top brands are acting more like publishers, staffed with social editors in a newsroom style setting and mobile photographers are bubbling...