The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Further, those ads can capture leads on the fly (a great feature). When it comes to using social media as a marketing tool for B2B organizations...
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Google Places was recently replaced with Google+ Local – a merging of Places and Plus that...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Too many ads and making it too difficult for people to find content they're looking for will only increase your...
Rich media and flash ads are pretty prevalent (and successful) on display, but will struggle to get any traction on mobile platforms. For example, if you have keywords that will show your ads on any pages matching those keywords, you can also add...
It's true that apps still beat mobile web in functionality – especially for media-rich mobile experiences such as gaming. We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data...
From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. For big data to make an impact, search, social and mobile sites need to speak a...
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. In a blog post, Jonathan Alferness, Google director of product management, mobile, noted that...
The mobile rich media ad firm reports that in the first quarter of 2012 mobile rich media ads containing video had an average of 35 percent higher engagement rates. The users who decided to expand these mobile ads spent a total of 20 seconds within...
The platform will be used to target ad formats including display, mobile, and video. Genome follows in the footsteps of other audience networks that incorporate several data sets to target online ads.
In fact according to HopStop CEO Joe Meyer, location-based mobile ads on their app and mobile web are seeing 20 times more click through activity than their desktop banner ads – a key reason why the same online campaign won't translate effectively...
Mobile users are more likely to click on ads than their desktop counterparts, mainly because they are using their phones when seeking services, like restaurant recommendations, products reviews etc. Mobile marketing is becoming more competitive and...
Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing where your ads will show. Google enhanced the contextual engine that matches ads to pages based on keywords, as...
Marketers can treat social media channels as venues for continuous listening rather than as places where they can push more ads. If they put such content on the website or repurpose it for use on mobile devices (e.g.eDetailing on iPads), then the...
Mobile ads. You can normally expect image or rich media ads to have roughly twice the click-through rate of text ads, but they will show less often. Rich media or flash ads. Different shapes and sizes of ad blocks are eligible to display to mobile...
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. We are not selling mobile separately," Carolyn Everson, Facebook's...
In addition, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications – reaching an audience of 725 million monthly unique users.
Google has launched a series of new rich media ad formats, designed to engage tablet and mobile users. Consumers “have higher expectations of ads on tablets, believing they should be more interactive and touch screen friendly,” they said in a...
Ads running on Twitter's mobile app The new mobile version of Twitter’s site should now be visible at mobile.twitter.com and on Twitter for iPhone and Twitter for Android. In addition to a more robust mobile experience and enhanced profile pages...
Big digital media buyer VivaKi plans to purchase in-app ads through the exchange. Later, demand side platforms, agency trading desks, and other media buyers will be able to get in on the in-app ads. Google's DoubleClick is partnering with Google's...
As we explained in our earlier preview of the addition of +1 buttons to display and mobile ads, user photos and recommendations will now appear on the ads themselves. DoubleClick Rich Media ads, on or off the Google Display Network
