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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Too many ads and making it too difficult for people to find content they're looking for will only increase your...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  3. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Responsive, Dynamic, Serving Mobile - Which Path is Right for Me? Beyond the "Like": Social Media Tracking, Testing ce de résistance, which of...

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    It's true that apps still beat mobile web in functionality – especially for media-rich mobile experiences such as gaming. We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data...

  5. Making Big Data Smart: A 360-Degree Online View of a Business

    From ratings and reviews to photos, recent deals and check-ins, local business content is abundant and continuing to grow as new social and mobile apps are launched. For big data to make an impact, search, social and mobile sites need to speak a...

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    In fact according to HopStop CEO Joe Meyer, location-based mobile ads on their app and mobile web are seeing 20 times more click through activity than their desktop banner ads – a key reason why the same online campaign won't translate effectively...

  7. Search Marketing and Social Media in Regulated Industries

    Marketers can treat social media channels as venues for continuous listening rather than as places where they can push more ads. If they put such content on the website or repurpose it for use on mobile devices (e.g.eDetailing on iPads), then the...