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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. When it comes to riding the mobile wave, marketers must use...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Only 5.7 percent of total media ad spending was dedicated to mobile last year, meaning there’s significant room for advertisers to catch up with consumer habits," eMarketer said in its report. This, due to new data emerging from eMarketer that...

  3. Social Media Monetization in a 'Mobile First' World

    Native ads also dovetail particularly well with the mobile environment because they are typically delivered within the content stream. Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale...

  4. How Vine Has Changed the Video Landscape in Just 12 Months

    In fact, according to a recent study from Cisco, two-thirds of the world's mobile data traffic is expected to come from video by 2017. And mobile video will increase 16-fold between 2012 and 2017. Video sharing on mobile is rocketing.

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. The CTR for mobile ads targeted to Apple devices is .46 percent. The most common active mobile ads are mobile search ads (Baidu, Qihoo360...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Too many ads and making it too difficult for people to find content they're looking for will only increase your...