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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  2. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Beyond the "Like": Social Media Tracking, Testing ce de résistance, which of course is always a great thing, SES Conference San Francisco has a...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. Mobile advertising will also move down market to SMBs through a combination of self-serve tools, and local...

  4. Google Buys Facebook Marketing Company Wildfire

    It’s a platform for brands to manage their pages, apps, tweets, videos, sponsorships, ads, promotions and more, all in one place. Google yesterday announced the acquisition of Wildfire, best-known as a Facebook contest and social media marketing app.

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    A study by Bonnier revealed that tablet users appreciate ads that are not only relevant, but beautiful, as they display more seamlessly with the higher resolution activities enjoyed on tablets. When utilizing a smartphone to browse, there is...

  6. Search Marketing and Social Media in Regulated Industries

    Marketers can treat social media channels as venues for continuous listening rather than as places where they can push more ads. As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and...

  7. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics...