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Many Ads Media Advertising Afterthought

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  1. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Instead of making YouTube an afterthought, use it as the foundation as you develop and refine your messaging. A recent YouTube/Ipsos study explored the interaction between traditional TV advertising and YouTube pre-roll ads.study participants were...

  2. Is One-Stop Media Buying a Failed Model?

    Once merely an afterthought in the media buying process, auction-based media has changed everything for everybody. The "historic" ending of Google print ads sends shivers down my spine. Search advertising has caused a seismic shift in the media...

  3. President 2.0

    Social Media as a Strategy, Not an Afterthought Obama's campaign did just that when they placed ads pushing an early voting message in EA games, most prominently in a racing game called "Burnout Paradise.

  4. Branding through Search: Strategies & Tactics

    Savvy search marketers are increasingly leveraging search for branding purposes, and not as an afterthought, but deliberately blending both old and new strategies & tactics. Banner ads on online media like Wall Street Journal, CNN, or Weather.com...

  5. Putting Search in the Ad Mix

    Putting Search in the Ad Mix Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. First page rankings for organic listings, supplemented by top...

  6. Putting Search in the Ad Mix

    Search advertising used to be an afterthought, but now search has become a fundamental part of the overall advertising strategy of most major brands. Big brands consciously bought online space to capitalize on the buzz created by highprofile...

  7. Search Engine Marketing Finally Getting Respect

    If you are marketing a web site, search engines are not an afterthought to your banner ad spend. In this study of 2,663 people, GoTo had research company NPD test how users interacted with three types of advertising placed in a search environment...