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  1. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. These mobile-first networks are rapidly changing the social networking space and creating a significant amount of...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. This drilled-down version will also allow you to identify if your competitors have been running...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Is the ad space right for your audience and your business objectives (i.e.you aren't just driving likes for the sake of driving likes). The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile...

  4. 3 Keys to Activating an Audience with Smarter Content

    What's different today is when we say "where" we don't just mean the website the target audience is on, we're also referring to where they are in time and space (i.e.their context. The difference between then and now is that with advent of search...

  5. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company focuses on the local media space. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for...