That’s why we now have the Google Ad Planner and now DoubleClick Bid Manager (DBA). By now you likely know that Google bought DoubleClick a few years ago. DoubleClick Bid Manager DBA allows for “private exchange deals” which are self-service direct...
Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange In its quest to dominate cross media marketing through simpler buying and management tools, Google this week also unveiled a more connected DoubleClick in the form of DoubleClick...
A proliferation of mobile inventory is infiltrating exchanges, and the introduction of new app inventory into the large DoubleClick exchange could help bring scale to advertisers looking to buy cross-platform.
A year of the new DoubleClick Ad Exchange: improving large publishers' returns - Official Google Blog Using this custom built bookmarks file, you can turn your mobile platform into a viable SEO toolkit.
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Google Suspends AppNexus From Exchange Over Policy Violations - ClickZ This week, all the large paid search platform providers are telling their Black Friday/Cyber Monday...
Adotas, calling the TechCrunch claims baseless, said Publicis' Vivaki "buys through the DoubleClick Ad Exchange as well as the RMX -- a good DSP or trading desk will have access to all the major exchanges.
Real time bidding technology.enables advertisers and agencies to tailor their bids on an impression-by-impression basis, based on their own data, when bidding on websites that choose to make their ad space available through an advertising exchange...
When combined with DoubleClick, this platform can offer a bidding system for ad space to specific demographics and behavior types. Why Google Wants to Eliminate Bidding In Exchange for Your Profits Wednesday, Google bought Invite Media, a...
Google is boasting that its DoubleClick Ad Exchange will be a time-efficient way for publishers and advertisers to get their respective jobs done with regards to online display advertising. Still, there's a reason why everything Google touches...
DoubleClick Takes Ad Exchange on the RoadApparently DoubleClick's new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers. Yahoo to Acquire Right MediaWhile many people are spinning this as...
DoubleClick Takes Ad Exchange on the RoadApparently DoubleClick's new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers. Google's no longer saying it has "no plans" to sell off Performics...
DoubleClick Takes Ad Exchange on the RoadApparently DoubleClick's new ad exchange is a bit more than vaporware, or a pretty bow to put on the package to entice potential acquirers. Superpages.com Revises Ad AlgorithmUsing an algorithm that makes it...
DoubleClick Plans Search-Bid Tool DMNews.com, Feb.http://www.dmnews.com/cgi-bin/artprevbot.cgi? DoubleClick purchased Aquantive/ATLAS in December. Mamma's stock has been hot -- so hot that the US Security and Exchange Commission has started an...
