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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...

  4. Leveraging Twitter & Facebook Ads at #SESChi

    Changes to the Twitter Ad Platform What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for a while, even I was confused! As Twitter has worked on improving their site monetization, the ad platform has...