The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. VanBoskirk liked IgnitionOne's customizable workflow and support for a broad set of biddable media, but noted that clients don't find...
A major problem for advertisers using paid social ads is finding a proper metric for the platform. Statistics for the Vizu study were gathered from survey responses from over 500 digital marketing and media firms in the field.
It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...
Founded in 2006, Unruly is a global platform for social video advertising. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.
Which platform do you prefer for election results monitoring? Obama Beats Romney Early in Digital Marketing Race They’re also offering a suite of free tools called the Election Toolkit, which is really just a giant ad for media, campaign managers...
As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. Changes to the Twitter Ad Platform What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for...
Traditional TV ads are out - going forward Google plans to focus exclusively on digital. In part, Google's TV effort was slow to attract new advertisers and more partners to the platform. Video is increasingly going digital and users are now...
Facebook opening its Ads API to more partners, including those that work with SMBs, and Twitter’s self-serve platform will help to ‘democratize’ social ads, which will ultimately lead to more local growth.
Google sites ranked first with 1.41 billion ads, followed by BrightRoll Video Network with nearly 1.39 billion, Hulu with 1.33 billion, Adap.tv with 1.15 billion and TubeMogul Video Ad Platform with 1.04 billion.
Or is it possible that the hype surrounding Facebook’s IPO and the inability of some marketers to find the right mix is casting a public pall on an advertising platform that works quite well for most?
This acquisition brings Clickable’s ad capabilities into Syncapse’s social platform. They currently offer enterprise-grade SaaS for scalable social media across multiple platforms with The Syncapse Platform and were recognized as one of Canada’s 10...
The platform combines ad and bid management with search advertising, rich media, and analytics. Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform.
Facebook is a marketing platform many believe, at first, to be “free. Now that you have their attention, get them onto the one platform that will help you tokeep that attention on an ongoing basis, wherever and whenever they’re on Facebook.
And mobile advertising has finally come to the eight-year-old digital giant, as a premium ad buy also renders in mobile users' new feeds if they or their friends have liked a brand. The digital giant said at fMC this week that its Page Insights...
Additionally, with formerly offline-only media (e.g.newspapers, Yellow Pages) now offering online versions, the digital intermingling of comprehensive ad media has created a massive amount of conflicting and biased data.
I think it reflects the power of social media to inspire customers to be active on the platform," she said, "and the potential for social advertising to generate huge revenues from these consumers. Rebecca Lieb, digital advertising analyst for...
