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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Late last year Twitter bought Vine and rolled it into their platform, later...

  3. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a...

  4. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Act 1: Mobile is Behind Massive Growth in Digital Media Usage Source: comScore Multi-Platform May 2013 How close into equilibrium these numbers come will depend on the ultimate ability of mobile ads to influence consumer behavior, but it's a pretty...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...

  7. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Which platform do you prefer for election results monitoring? Obama Beats Romney Early in Digital Marketing Race They’re also offering a suite of free tools called the Election Toolkit, which is really just a giant ad for media, campaign managers...

  8. Leveraging Twitter & Facebook Ads at #SESChi

    As Twitter has worked on improving their site monetization, the ad platform has seen a good deal of updates. Changes to the Twitter Ad Platform What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for...