SEO News

Many Ads Invalid Clicks

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  1. Click Fraud 101

    The Google AdWords Invalid Activity Appeal shows you the kind of data you will need to collect when submitting a click fraud appeal. This could happen when someone places content ads on their own site and then clicks on them to get the affiliate...

  2. Google, Yahoo Speaking More Freely on Click Fraud

    Marshall began the session with a presentation illustrating the difficulties of detecting click fraud, or even invalid clicks, using Web analytics. They also highlighted their work to educate advertisers on click fraud, and the broader category of...

  3. It's Time to See What's In the PPC Sausage

    So please, recognize that we’re not all sitting on $1M/month budgets with the time to root out granular evidence of invalid clicks -- be they fraudulent or not. Invest in Proportion to the Problem "Warranted or not, a lot of us have a sneaking...