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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. An in-house experiment in which BBC set up one fake Page for one fake company called VirtualBagel, which had exactly...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? The White House and Washington Monument Google Analytics: Interplanetary Reporting Find Google Analytics too limited because it only tracks human...

  3. The Call for Call Tracking Is Answered

    The platform seamlessly integrates with existing in-house and third party call tracking solutions, such as Century Interactive, Clickpath, MarchEx Call Analytics, and Mongoose Metrics, which means that marketers using would not need to invest in...

  4. SearchDay | SEO Dreams are Made of This

    It's time to acknowledge traffic, conversions, and ROI as the important metrics for any form of marketing or business. President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into...

  5. Judging PPC Performance: Focus on Conversions

    Since conversion data is necessary for you to judge how well your PPC campaign is working -- to decide whether you've chosen the right keywords, written compelling ad copy, adjusted your bids to obtain maximum ROI, and designed your landing pages...

  6. Highlights from the SEW Blog: April 21-25, 2008

    Analytics & ROI In-House & Outsourcing But this time, ads will be rolled out with the launch of the service. From the SEW blog: Organic Search Microsoft Goes Deep with Search Results, Competes with Google's SitelinksThe team at Live Search as...

  7. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI In-House & Outsourcing Think Google Analytics Lite: it's essentially a way to see how popular a video is over time combined with a global map that shows where it's popular. Google Launches YouTube Insight - Google Analytics...