SEO News

Many Ads Contextual Advertising Targeted

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  1. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. This has a significant impact on search-related advertising as well...

  2. PPC Content Advertising: The Latest Tips and Best Practices

    Since then, great progress has been made in the capabilities of the search engines' offerings, and in my understanding of best practices in contextual advertising. You can see that advertising travel insurance only on pages of news sites that are...

  3. Chitika Sees 200% Growth in Premium Ads for 2008

    Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008. The ads are now being served on the sites of 34,000 publishers. Chitika says the ads work best on sites that garner traffic from...

  4. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Such ads are ideal for businesses that rely on phone calls to start or close a sale -- fast food restaurants or professional...

  5. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? So here goes -- the first concept to grasp: mobile search ads can evoke three different actions: The main reason: the keywords you've chosen will...

  6. Marchex Consolidates Ad Platforms

    Lat49 – an online ad network providing local and brand advertisers with delivery of geo-targeted and contextual ads across a network of online maps The new platform will offer CPC ads on 200 partner sites as well as Marchex's own network of 100,000...

  7. SearchDay: Taming the Placement-Targeted Campaign Beast

    Placement-Targeted Campaigns: Taming the Beast» CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsHaving trouble with Google AdWords placement-targeted campaigns? Google Content Network Expands Ad NetworkPosted by...