SEO News

Many Ads Contextual Advertising Search Engine

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search...

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Furthermore, the case becomes muddied by the fact that these 'competitor ads' are actually from partners!

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Moms are budget-oriented, and most likely to notice ads with coupons/sales/discounts. Two charts break down August data showing the types of ads/promotions noticed online, by age...