SEO News

Many Ads Contextual Advertising

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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search...

  2. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  3. Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner

    Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...

  4. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Advertisers will not be able to use contextual or affinity-based targeting options open to Facebook Ads advertisers; they can only use information they have in-house or through data partners. It allows marketers to display specific types of ads to...

  5. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    Search and contextual ad writing (when not working in ads UI) Wicked fast image optimizations, great for everything from Facebook Ads to blog posts Killer images are essential to effective Facebook ads, so go ahead and crank up that saturation...