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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.

  3. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific (APAC) and...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. After they tested the "autoplay" video content...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Mixing up your campaigns and offers will minimize banner blindness and keep your content fresh: You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an acceptable level of visibility in...

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Easy Steps to Set Up Showroomer Targeted Search Campaigns Ideally you would also ensure PLA (paid listing ads) coverage. Drive increased engagement with your brand through content marketing and optimized visibility for your top promotional products.