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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. You can analyze how many PPC advertisers, which keywords they are using, which ads...

  3. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. Adding on third party data can increase the granularity of which...

  4. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. Reddit Ads: Reddit isn't for every industry out there (due to it's young, male demographic). Although you don't necessarily want to pump out cute cat content, there are a few...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The CTR for mobile ads targeted to Apple devices is .46 percent. In terms of click-through rates, the average for mobile ads in Russia falls between 0.2653 and 0.2808 percent. Chinese customers tend to be highly price sensitive, so discount ads can...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why every one of the teased ads includes a hashtag; however, none of the pre-released ads hashtags have yet...

  8. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Google, Facebook, and Twitter have all gone on record saying that they will not allow...

  9. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. After they tested the "autoplay" video content organically, it was a natural progression to see this...

  10. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    You don't want to blast people with ads and follow them around the Internet for six months, but you should maintain an acceptable level of visibility in order to inspire people to purchase again. Using dynamic remarketing ads can be a huge win in...