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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    They match the content so well in design, color, etc.that it’s hard to tell they are ads. During Panda audits, I have seen affiliate links and ads cloaked as content. Supplementary content (used by Google in its Quality Rater Guidelines) is any...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Are blocks of content missing, including ads? If you’ve been impacted by Panda, and it’s a high percentage, then you absolutely need to better-understand how mobile users are engaging with your site and content.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. We have all done market research on our competitor's website, keywords and ads...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    All traffic sources: Organic, paid, direct traffic, Twitter, Facebook, Facebook display ads, email marketing, etc. How the content is consumed: Unique visitors, page views generated, and which content held visitors attention more/less.

  5. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Previously I wrote about what that meant for Twitter Ads. Ads on Google+? A few years into Google's gamble in social media and...