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  1. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    Or maybe you're the email provider that truly doesn't match ads to content. Image Credit: xkcd You've probably seen it. Actually, Microsoft has gone out of its way to make sure you've seen it. It's the Scroogled campaign that paints Google as the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Consider social ads, sponsored tweets, emails announcing social promotions, etc. Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video...

  3. Visual Storytelling: The Key Weapon to Content Marketing

    Chrysler has recently released some ads that tie directly into this idea: What kind of stories will you tell in your Google+, Tumbler, email, websites, ads, etc. You’ll also often find that uploading the image (vs.ignoring the auto thumbnail...