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  1. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Apple devices represent a minority of mobile users and aren't for the budget-conscious. IAd lacks the reach brands are looking for: Publicis exec - Mobile Marketer

  2. SearchDay | Interpreting Keyword Reports

    Yahoo Updates Contextual Advertising Solution Posted by Nathania Johnson Oct 13, 2008 Yahoo has updated its contextual advertising solution, Content Match. The ads will be optimized for browsing on the iPhone, which enables direct Internet browsing...

  3. Google Mobile Advertising on the Content Network

    Go back and read my previous columns on contextual advertising best practices and how to create compelling non-text ads. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner...

  4. Will FriendFeed Change the Face of Search?

    Really, all FriendFeed needs to do is sell contextual ads for this to happen. He says there will be a whole advertising strategy built around it, which he dubs social contextual search advertising. Plus, FriendFeed needs to watch the mobile space...

  5. SearchDay: Google Mobile Advertising: Start Now

    CONTENT ADVERTISING: Learn key differences between search and contextual ad campaignsMobile advertising revenue is expected to dwarf current ad spend on search and content networks. Understanding the dynamics of mobile search advertising is an...

  6. Google Mobile Advertising: Start Now!

    Why stray from the focus on contextual advertising that's the cornerstone (and title) of this column? In last week's column, "Google Mobile Advertising: It's Time to Start," I agreed with Eric Schmidt that mobile advertising revenue will dwarf...

  7. Highlights from the SEW Blog: March 24-28, 2008

    SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Google Content Network Ads Performing Better?