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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Spend time optimizing your campaigns and looking at the competition for ideas.

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific (APAC) and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    As marketers continue to gain confidence in multi-device strategies, the next level of opportunity lies in refining bid adjustments, targeting, and optimizing these campaigns. By associating phone calls back to ads and keywords, marketers can...