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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Translation: Rather than the "level playing field" that currently exists, ISPs like Cox, Comcast (soon to include Time Warner), AT an advantage many content publishers, video producers and commerce platforms may not be able to afford.

  2. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. To understand if and how consumers are talking about these ads, check...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Facebook Video Ads However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014.