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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. Adding on third party data can increase the granularity of which...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Once mobile ads are served, advertisers should think about the experience the consumer will have. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly.

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. To understand if and how consumers are talking about these ads, check...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    After they tested the "autoplay" video content organically, it was a natural progression to see this come to video ads. Facebook Video Ads However, I fully expect this testing to expand and for video to play a bigger role in Facebook ads in 2014.

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Instagram was a lightning rod for ads being inserted in traditionally ad free...