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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon. Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement.

  2. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. Mike Hoefflinger, Facebook's customer marketing director, disclosed the metrics...

  3. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  4. More Killer Keyword Techniques: Personas and Buckets

    We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: This process doesn't apply to campaigns directed at...